Sometimes, getting information out of a client can be a little like pulling teeth. Generally, they’re not sure what they’re looking for, and they havn’t thought the project out fully. You have to do a little hand-holding as a freelance designer, and picking a client’s brain can be frustrating.
When you set out to design a logo (or anything for that matter), there are a few questions you need to ask the client – and these questions will help you avoid spinning wheels and a lot of wasted roughs. Getting as much information up front will help you keep things going smoothly, and the information will help train your client to think about their project in a lot of different aspects, which will ultimately help you knock out their design a lot quicker.
You can download a sample logo design questionnaire here. I’ve used this one on many projects, and I’ve been suprised how much it’s helped – and how much time it’s saved me.
It’s a simple form, and I’m giving you a Word version along with a PDF. Customize it and use it for your projects. It works – and it will really save you a lot of time and headache.
Please don’t re-distribute or sell it. Thanks!
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[...] found that my post, giving away a free logo design questionnaire, has been immensely popular. So, I thought I’d start a regular feature – Free Document [...]
[...] found that my post, giving away a free logo design questionnaire, has been immensely popular. So, I thought I’d start a regular feature – Free Document [...]