I garner a fair amount of work from online sources, and I’ve found that there are a couple of universal red flags when it comes to bidding on projects or quoting a job. I’ll go into some of the others later, but the big one is “Budget is a concern.”
While I understand that money is an issue in a lot of situations, if a person upfront about the budget being the primary concern, I’ve discovered that 99% of the time I don’t want that job.
If a prospective client makes it plain that budget is #1, then that’s precisely what the main concern is going to be. Not the design. Not the process. Not the thought that goes into the work. Not you. The money will be the main concern and will always be the main concern. And that’s really not a great way to start a relationship.
I don’t want my work to be all about the money. I want to make money. I want to be paid what I’m worth – but I also want the design and the art and the craft to …
I’ve found that a lot of freelancers out there (myself included) have fallen into a trap of working too hard to make too little. Some of that goes back panic (read a little on that in an older post) and some of that goes to picking the wrong clients.
But the fact remains that if you chase too many $100 projects, you will miss out on too many $1000 projects. If you sell your services cheaply, you will be in a hole – you’ll wind up too busy making money to make money.
Freelancing can be a feast-or-famine proposition, and weathering the famine will make you realize that you want the feast. One way to keep the feast going is to charge enough for what you do and pick up clients that will pay you what you’re worth. If your power bill is due, you need money – but will you take a $100 logo design job in order just to pay it, when you know you should be charging $500? I know the need for money NOW – but I also know that planning ahead will help you avoid having to take a million …