Such a Cute Doggy. He Loves Facebook Pages!
I’ve been a freelancer for 14 years (or thereabouts) and there have been a lot of changes in that time. One of the biggest (obviously) is the whole social media thing. It’s been a game changer in a lot of ways. It’s a great way to connect with other freelancers, it’s good for promotion, it’s good for branding – and it’s good for wasting time.
But, at the same time, it can be another great revenue stream. It’s something that’s pretty easy to design around, and with some easy-to-use tools, you can do some really cool stuff.
While there are tons of social media platforms, one of the most configurable and usable is Facebook. It’s nice that it’s also become one of the most ubiquitous – and it’s opened up a good, viable new stream of work.
I started a new company (I love doing that) in AVLFB.com. It’s focused on my local area, Asheville, North Carolina – but if you wanted to go nationwide (and I have with this, to an extent) it’s a rich field, and really seems to be growing.
Now – this really isn’t a promo piece for my businesses. It’s just demonstrating that diversifying is a good thing, and that branching out into Facebook Page Design is an easy way to add a new stream of revenue.
The design is pretty straightforward (Photoshop, anyone?) and the build-out is pretty easy, too. I use a couple of tools – Lujure and North Social to do the actual uploading and build-out. Lujure is my tool of choice, as it’s simple and has a great feature set. You can add like buttons, contact forms, images, fans-only images and areas, etc. Just about anything you see the big boys do on Facebook can be done using Lujure. I use the big (read: expensive) package – but you can do it all for the $30 a month package. You pay more for non-branded pages with some other bells and whistles – but, plan and price accordingly.
I’ve built TONS of pages with (admittedly) very little marketing – and I’d bet you can hop on the bandwagon now, too. It’s a growing field, and with some good marketing – or upselling – it can be a real boon to the old pocketbook.
Check out AVLFB.com for some examples. You can also see some examples on my main site, or the Facebook pages for either: DesignAVL on Facebook and AVLFB on Facebook.
I’m really not a huge fan of building websites. I do like designing them – but the building can be a bit of a drag. Over the years, I’ve figured out how to design around the limitations of browsers and users, but it’s a fine art (not literally,) and it can be very tedious.
I’m in the process of setting up a free blogging community built specifically for freelance designers. It’ll be a simple WordPress-style setup, and it’ll be fully searchable and tied into a HUGE community of artists. Free blogs and websites (set up as subdomains) and a lot of great features that will help us all have a little bit of connectivity and another way of generating some passive income.
First up is a Mac-only product – 
There are a lot of great services for freelance graphic designers out there – and a lot of junk. I’ve worked with some of the best, and I’ve even dipped my toe into the pool of piranhas. Be careful of the services you align with, as you can spend a lot of dough on something that just won’t work – or worse yet – take up a lot of your time and actuall cost you more money than you make.
