Archive | advice

Why Do You Do What You Do?

the family freelancer“Bye, bye daddy,” followed by blowing a kiss.

Painting toes on 6 year old ballerinas.

Listening to bad jokes and reading comics by a 9 year old professional detective.

Fistfuls of Sour Patch kids and political discussions while playing Gears of War 3 with the most brilliant teen I’ve met.

Hot coffee with a hotter redhead – every morning.

I am a family man. 4 kids, married for almost 20 years. That’s what I work for – my family. I can go into my desire to do excellent design, but the bottom line is that I work the way I do to provide a good life for my children, my wife and our family. Granted, what I do isn’t physically demanding (other than having a flat spot on my ass) and I LOVE what I do. I’m incredibly blessed to be able to say that – but I would do whatever it takes to give the ones I love the best life I can. I don’t make a boatload of money, and I probably never will. I’m a bit too much of a daydreamer – but I put my nose to the grindstone when it’s time to provide.

I work hard, and I work a lot of hours doing stuff that I don’t necessarily want to do, but when I’m on my way out the door and my youngest notices and says “bye bye, daddy” and blows me a kiss, it reminds me what a beautiful, brilliant life I have – and makes me all the more resolute to do what I do to the best of my abilities.

What do you work for? Is it the money? That’s o.k. Do you work for the prestige? Great. Do you work to stay out of trouble? Do you work because you want to deliver excellence in your field? Define why you work..

If you define why you work, it makes it a lot easier on those days when nothing seems to go right. Those days when it’s 1 step forward and 2 steps back. You’re always going to have those days, but if you can keep in mind why you’re doing what you’re doing, it makes it all that much easier to digest the bad stuff and get through your day. When a client calls and hates the 3rd group of 40 logo roughs and wants something different but very much the same as what she saw on the back of a corn flakes packet, all I have to do is remember my baby’s words and my heart swells and I can trooper on.

Defining why you do what you do is sometimes more important than defining what you do. Define what you’re working for and keep a reminder with you – keep it on your desk, on your Facebook profile, on your desktop, in your pocket, on your dashboard – somewhere where you run across it frequently. When you see it, think about why you’re in the gig you’re in. It’ll make the dark days a little brighter. It’s an inspiration. It’s your muse.

We can all use a gentle nudge now and then – even if it comes from the mouths of babes. Find your muse.

(End proud daddy rant. Back to my normal cynicism and vitriol tomorrow.)

Hide Your Email from the Spamming Bastards…

too much spam email? encode!If you’re like me, you get about 8 quadrillion spam emails a day. Unfortunately, when you design and develop websites for a living, you have to put your email address out there for those scraping, thieving robots that are out there, looking for your email address to add to databases that are sold to companies that help you enlarge stuff, see stuff you shouldn’t see or find cheap car insurance.

You want to make your email address accessible to the general public so that it’s easy to contact you (and send work and money,) but the minute you do that, you’re opening your box to a lot of spam – and I don’t mean the most awesome lunch product in the world.

One of the ways to avoid this is to encrypt your email address so that normal, real people can use your email, but the bastard will leave you alone. But – how?

Here’s how – Enkoder by Hivelogic. Just fill out the form, hit submit and you’ll get a code snippet that you can easily copy and paste into your HTML, Blog, what have you.

Now, your email address is protected and you can sleep a little easier. Real people with real browsers can contact you – but the robots can shove it.

You’re welcome.

Click Here to Get It (non-affilate link, no spam. really.)

Bye bye, Elance…

Well – I’ve finally cut ties with Elance. I got kind of tired of paying monthly for something that was an afterthought and really not bringing in any sincere income. It’s not that it isn’t a good service, and there is certainly a place for it – but at this point in my career, I feel like my energies are best spent elsewhere.

Elance is a good place to find work, if you’re willing to work über-cheap. Being an American with 4 children and a wife to support, I can’t afford to give away logo design for $25 a pop. I’m a huge believer in ‘you get what you pay for’, and I think that Elance kind of bore that out. I would bid, get rejected, and have to move on to the next thing. And usually, the folks would go with the guy that has 45,000 “gigs” landed, and he’s made just slightly over $30,000 for those finished gigs. His stuff would be clipart, bad fonts, and strange effects.

That’s just not what I’m about, and I would wager that’s really just not what most freelance designers are about. Or, at least, not what they WANT to do.

So – I’m going to take that $20 a month, buy extra coffee, and work on polishing my illustration skills late into the night. I’m going to take that few hours a week I’d spend perusing the “want ads” on Elance and use it to further my business, cultivate leads and take care of the paying clients I already have.

I think it’s a better investment.

Now – for you, intrepid reader: Are you spending money and time trying to land semi-paying gigs? Would that time and money be better spent doing something – anything – better? Examine your workflow and billables and compare those to what your dream freelance business is.

Does it match? Are you just spinning wheels, wasting time? Are you generating a legitimate return on investment from Elance, iFreelance, Guru, Odesk, etc? Or – are you just wasting time – hoping that you’ll land a great gig?

Sure, those great gigs might be out there, hidden in the weeds, on job bid sites, but from my (and other designers’) experience, 95%+ of the gigs that are out there on those sites are there for one reason: PEOPLE WANT CHEAP. They don’t necessarily want great design, and they sure as hell don’t want to pay for a real professional. They just want cheap.

I don’t want to work cheap. I want to work, mind you – and if you NEED one of these job sites to keep afloat, I certainly understand. But – unless used judiciously, such sites and projects accomplish only cheapening your work, making your time less than valuable, and makes your work and your career less than it should be.

Ask yourself if the return is worth the investment, and if that return is really a “return.” It might not be.

The other issue is that you can become associated with the cheap guy. They clipart guy. Is that what you want to be known for? Cheap work? I’d doubt it. Maybe I’m wrong, but I’d say that most freelance designers, illustrators and creative types didn’t step out of the 40-hour-a-week world to pursue sub-par, cheap stuff.

I wanted to produce better design for EVERYONE. I didn’t want cheap. I don’t want cheap – and my clients don’t either.

So – examine where you’re at, whether these job sites are worth it – and possibly most importantly – is it the type of work you want?

I want bigger and better. I’d wager you do too.

So long, Elance, it’s been real…

Sort of.

This Week, I’m Not Going to Do Anything that Sucks

suckI’m a freelance graphic artist, and so many times, I find myself falling back into being freelance graphic production, or something else I don’t wanna be…

Now – that certainly beats the pants off being a freelance ditch digger or a full-time burger flipper. But damn it – that’s not why I started this gig. I wanted to spend my days doing things that don’t suck.

I’ve taken hiatuses before – from work, from t.v., from personal grooming – but this week, I’m taking a hiatus from doing work that sucks and that goes against what I want to do with my time. I’m worth more than that, and you are too.

I’m not saying that I’m the second coming of the design messiah – what I’m saying is that my time is better spent actually advancing my art and my career. I’ve done enough boring design work, enough production-level stuff in my life  and I’m purposing myself to find more interesting, more fulfilling, more important work to fill my week.

If we all had our druthers, we’d be working on high design every moment of every business day. No more “Yeah, I can do that” type stuff that we know will pay the electric bill. No more stuff that we can bang out quick, make a buck or two.

So – I’m declaring a “No Suck” week.

I’ve got lots of projects and clients that need my attention – and I’m sure you do, too. Inevitably, we all wind up taking some projects that are beneath us or that just plain suck.

There are a few ways of looking at sucky projects:

  1. The work doesn’t really suck, our attitude towards it or our concepts suck. I’ve found that a lot of projects that I think suck don’t really suck – it’s just the way I’m looking at it. I want to be more of an illustrator and artiste – and the projects that to me suck the worst are the ones that don’t allow me to pick up paper and pencil. Truth is that I CAN pick up paper and pencil on damned near any project. So – I do. If you have a project that you’re certain blows – try looking at it from another perspective. Try to inject your perfect working scenario into it. Try to make that project into a dream project. You might take a little more time doing it than you originally expected, but heck – you might just have some fun, and you will probably end up with a killer end product. That never sucks.
  2. The project sucks. Just plain sucks. We’ve all had ‘em, and we’ve all actively pursued them. You can do some adjustment to suckitude with your approach and work ethic, but there are projects that just suck. Not much you can do about it other than avoid, turn down or return the project to the sender. That takes a lot of fortitude, especially if you’re in need of dough. But – how much is our integrity worth? How much is our sanity worth? Certainly a lot more that $15 an hour…
  3. “Thrill of the hunt” type projects. The “Hey – I landed 14 new projects today – and it’s not even noon!” type projects. Never mind that they’re designing lousy projects for lousy clients at a lousy rate of pay. WE LANDED ‘EM! Those usually really do suck, as you have a tendency to go outside what you’re comfortable with – either monetarily or scope-wise. RUN! RUN FAR AWAY! Quantity does not substitute for quality. Work-or-other-wise.
  4. Unethical projects. Don’t do them. Define your code and stick to it. If you’re ashamed of something you’re doing, you really shouldn’t be doing it. Thursday Bram wrote an excellent article on that here. I don’t need to say more…
  5. Projects that are beneath you. I’ve been doing the design thing for many, many years. I don’t need to take entry level junk projects. It only leads to frustration and distracts me (or you) from the ultimate goal, which is to grow a killer design career. Don’t do it. Times can be tough, but again – what’s your integrity and sanity worth?

So – how do you avoid these sucky projects? Test each project with this list before you take it:

  1. Does it have the room (in the budget or in the scope) for me to have some fun and inject my own work into it?
  2. Is it ethical?
  3. Is it something I can believe in?
  4. Does it pay enough? (Yes – this is a legitimate concern. You have to get paid properly for your time)
  5. Is the client a decent enough person?
  6. Will I want to put it in my portfolio once completed?
  7. Will it take too long to see completion?
  8. Does it help further my goals or my career?

If you can’t answer in the affirmative on each question, you’re running into the distinct possibility of suckitude. If you’ve already taken the project, you can still test it. If it doesn’t pass muster, give it back to the client if you haven’t wasted too much of their time.

If you can’t answer each question with a “Yes,” examine your motives for considering the project. If it’s still worth it, take the project. If, after all the questions and the examination, you still take the project – you have no reason to complain. It’ll either be a good project, or you just need to be quiet and do it…

Of course, there are projects that look sucky to begin with and turn out to be fun. Likewise, there are projects that sound great and wind up killing a good time. But – if you do your homework to begin with, you can usually expect a lot more and a have a better time.

Try it for a week. You might just have a great week. You might just turn out some great work. If nothing else, it’ll give you a little better understanding of what you do and why you do it.

Now, back to non-sucky work.

(Oh – and the image isn’t mine. It’s just one of the best record covers ever…)

Freelance Time Tracking – with iClockr (sorry, Windoze folks…)

iclockrUsually, I try to keep things platform independent (even though Macs are obviously superior in every way,) and if I mention software, I attempt to keep it neutral.

But – I’ve found an app that is so handy and simple and FREE, I just had to share.

I’ve always been one of those guys that just sort of ballparks time when billing or quoting, and old habits die hard. But, after my 4-hour-a-day epiphany, I decided I’d go for a few weeks and really track the amount of time I spend on projects. Do logos REALLY take me 8 hours? Does a WordPress website take 5? I had guesstimates, but that’s not going to cut it when you try to track every minute of the day.

Enter iClockr from Kedisoft. (and no, I’m not getting any kickbacks!)

It’s a free piece of software, and it’s quickly become indispensable to me.

Using iClockr is über-simple. You set up categories of work (design, communications, blogging, wasting time, etc) and then go in and add individual jobs or clients under those categories. Once that’s done, you’re ready to really start tracking your time. When you start working on a client’s job, before you open the client folder (you DO keep things organized, right?) you click on that client’s name or job, click “start timer” and work away.

iClockr sits in the background, being totally unobtrusive, and times your work. It doesn’t stop automatically, but it’s as easy to stop as it it to start. Get a phone call? Stop the timer and hit the communications tab and start the call. Need to go to the john? Stop/start.

It’s amazing how many projects I have that I spend 5 minutes on every day – but I spend 5 minutes 30 times a day. That can really add up. My brain can’t keep it all in order, but iClockr will.

You’ll be amazed at how little time you spend working on some projects and how much time you spend on others. It can help you change your pricing structure, and it can help you stay productive, especially if you have a daily nut of hours to meet.

It doesn’t print out invoices (you can tie it to Invoice 3 and do that, but Invoice 3 isn’t free) and it’s Mac only, so I’m sorry for all you Windows people out there. It has weekly/monthly/yearly reports by client, so it’s a snap to go back through and bill clients for ACTUAL time. Kinda cool.

The other thing that it does is help you be more realistic about how much time it takes you to do something. That helps in a couple of ways – it lets you restructure your rates, and it also allows you to see what projects are truly the most profitable. If you know what’s more profitable, you can gear your business towards that type of thing. If it’s a time-sucking black hole (we all have them,) you can steer clear of those things in the future.

iClockr also helps you see which of your clients are eating holes in your day and keeping you from being profitable. It also will show you how much time you’re wasting watching The Big Lebowski or playing around on Kongregate.

Knowing where your time goes is crucial to freelancing – not just for billing, but for efficiency and business planning.

iClockr – it’s got some downsides, but the upsides are HUGE, and the price is right.

So now you know. And knowing is half the battle… (sorry, getting giddy over the G.I. Joe movie. Sue me.)

Freelance Advice: The 4 Hour Work Day…

23653419.thbMy wife and I sat down a while back and added up our bills, dreams and goals for our family – from a financial standpoint. We added up the figures, including EVERYTHING that goes out monthly – hosting expenses, gym fees, the kid’s classes, insurance, gasoline, coffee, shoes, etc – and came up with a total amount that I must grab monthly. Then, we tacked on what we’d like to have for savings and extra money. Then, we took that total, divided it by 20 days (the work days in every month), then divided that by my hourly rate.

The cool thing – I only need 4 hours a day to live comfortably, put money in the bank, and have extra each and every month.

4 hours.

240 minutes.

Listening to Dark Side of the Moon 5.1 times.

Watching Spinal Tap twice.

Not bad, huh?

The uncool thing – I need 4 hours a day that I can bill.

Doesn’t sound like much, but I’ve found it kind of difficult to truly bill out 4 hours a day at my full rate. I won’t tell you what I charge per hour, but I can tell you that I’m neither the most expensive guy, nor the least.

There are a number of things that kill my time – and things that I need to start charging for:

  • Answering emails
  • Answering the phone
  • Sitting around and “ideaing” projects while not actually working on them physically
  • Instant messaging
  • Twittering
  • Blogging
  • Superfluous meetings
  • Minor tinkerings
  • Pulling stuff out of archives to send to clients (reprints or what-not)
  • Piddling around*
  • “Researching”*
  • Playing video games*
  • Watching movies*
  • Organizing my iTunes library*
  • Playing guitar*

*These are things I just need to eliminate during the work day. But – they help my sanity (or what’s left of it.)

Billable hours are the lifeblood of a freelancer, as well as the large agency. If you find yourself not making enough money, you need to examine a few things. They’re hard questions – but you MUST answer them in order to make your business liquid and profitable.

  1. Am I charging enough?
  2. Am I wasting too much time?
  3. Am I giving my time away?
  4. Where is my time going?
  5. Am I genuinely productive in my work day?
  6. Am I spending too much time doing stuff that I want to do and not enough time doing billable projects?
  7. Am I BILLING enough of my day?

For me, it’s Yes, Yes, Sometimes, Too Many Places,  Sometimes Yes – Sometimes No, Yes and No.

What are your answers?

Figure out your time – figure out how much you need to bill out EVERY SINGLE DAY. I suspect that a lot of you are like me, and you have plenty of projects – but you don’t spend enough time daily on BILLABLE work. If you know how much you need to bill out every day, that gives you an easily viewable finish line every day.

If you come up short, consider restructuring your day to meet your hourly billable need.

Doing the math was a real eye-opener for me. It made me realize that I didn’t need to raise my rates or drum up bigger and more projects – it made me see that I need buckle down and get a certain amount done every day – from an hours standpoint. It made me examine where the roadblocks were, where my productivity was going, and what I needed to change in order to meet my nut.

The formula: MONTHLY EXPENSES/20/HOURLY RATE = Hours Per Day Needed.

Now – if I can just figure out how to double my rate and halve my time, I’ll finally have all the time I need in order to actually learn to play the entire Jesus Lizard catalog on my acoustic guitar…

Crisis of Identity…

heyI’ve never been one to be totally truthful. I veil the majority of what I do in a little bit of secrecy. Smoke and mirrors, man behind the curtain – all that crap.

Very few people know who I really am (I can count them all on one hand) and I prefer it that way. I’m guarded and I feel out-of-place in crowds. Heck, I feel out of place in small groups of my friends.

So, over the years, I’ve built this online persona to keep myself comfortable in the business, art and professional world. I suspect a lot of you have. Mine is “Independent Studios.” I portray a corporate place. A studio where people work. I’ve done a lot of work (most of it for very little money,) and I’ve done it under a thin anonymity. And honestly, it’s attracted a clientele and work load that I’m not precisely comfortable with.

I’ve done a good job of keeping my client base small, working with a bunch of really nice people and decent organizations – but I’ve done it at the cost of doing what I really love to do – which is draw and dream and be weird and be funny and kind of out there.

If any of my clients read this – I’m NOT TALKING ABOUT YOU. I LOVE YOU.

I like what I do, but at my advanced age (38) I’ve come to the realization that I’m ready to move more towards doing what I love. I’ll keep doing the graphics thing in the corporate world – but I’ll be doing it to support my other habits. Rapidographs, paper, gouache, pencils, paintbrushes.

When you put out a corporate face, or you put out a portfolio of things that you’re not really all that fond of doing, that’s precisely what you’re going to get for future work.

Don’t get me wrong – designing another logo is not the worst thing in the world. Designing another brochure isn’t going to kill me. There are certainly a LOT worse things to do with 9 hours of my waking day – but there are also better things to do.

So: Show what you love and what you want to do. If you want to do logos, show logos. If you want to doodle and make art out of lists you find in shopping carts (yes, that’s one of my current projects,) SHOW IT. Don’t just show what you know will make money.

If you’re in the freelance game to make money, you’re in for a long haul. If you do what you love, show what you love, you’ll attract what you love. You can pay the bills, you can find clients, but you’ll also start building towards your ultimate goal of doing strictly what it is you decide is your “art.” And that makes all the difference in the world.

When you’re broke and worried about the power bill, at least you’ll have the satisfaction of knowing that you did it on your terms, doing what you want to do.

So – what do you want to attract? What sort of work do you want to do? What are you passionate about?

Start showing that off.

All this also brings up few interesting questions:

  • How honest do you want to be? Are you secure enough in yourself to clue people into the fact that you are just you and this is what you do?
  • How available personally do you want to be? I don’t mean how often are you on i.m. – I mean how much of YOU are you willing to let out there?
  • What do you want to do with your time?
  • What do you want to do with your art?
  • Are you ready to suffer the slings and arrows that might be tossed at you because folks don’t understand or dig what it is that you do?
  • Are you confident that you’re good enough? (Personally, I don’t think this is an issue. You’re good enough to be you and you’re good enough to do what YOU do – not necessarily what I do, what the dude with the killer website does, what the artist next door does – but what YOU do.)
  • What do YOU want to do? What excites you? Don’t you think that if you pursue those, you’ll be happier and that excitement will rub off on your work and eventually on your pocketbook?
  • Do you want to wear a suit and tie to meetings?
  • Do you want to be yourself and less of a business?

I’m certainly not saying that you don’t need to be professional. I’m not saying that there’s not value, both artistically and personally, in doing less-than-esoteric work. What I’m saying is doing what you do will always bring greater satisfaction than doing what people expect, what is safe or what is a known quantity.

To that end, I’ve decided that I’m going to be more myself. I’m going to pursue more of what I want. Independent Studios and AllAboutFreelance will continue, but they’ll be changed markedly. I want to do more of the things I feel I’ve been placed on Earth to do. Some days, it will be logos, other days it will be endlessly weird stuff with bits of paper and string and glue and Xacto knives.

So – it’s been real. Nice to have known you all.

Hey, I’m James…

Happy Trails, Shug…

SHUGMy grandfather (Grandaddy) passed away last Tuesday. He was 90 years old and sharp as a tack up until the day he wandered off to go home. I admired him for a number of reasons – he was in a tank under Patton in World War 2, he was a strong man who raised a passel of good kids that turned into great people, he was a musician, he liked to cook beans and cabbage, and he liked to tell stories and laugh and carry on.

But I think the thing that sticks with me more than anything, and the thing I admired the most was that he was thankful. Always thankful.

He didn’t have money – he retired from being a mill worker.

He didn’t have a lot of possessions. He lived with family for the better part of the last 15 years. He had photos and memories and little things. But not much.

He knew that what he had was much better than being rich or being famous. He had a family that cared for and loved him. He had his faith (I won’t get into that here, but that was the most important thing to him,) and he had the joy of waking up every day and being happy and full of life. Each day, each moment was a gift.

He certainly wasn’t perfect – but he had an understanding that each and every day was a gift. He lived that, and he showed that, and he professed that. If things weren’t perfect around him, you’d never know it to talk to him. Life was wonderful, and it was wonderful all the time.

I hope to find and live in that thankfulness. Some days, I do. Many days I find myself sluggish and unhappy and unsatisfied. That can be a fuel – but I hope to one day be able to fuel myself on thankfulness.

I’m thankful that I have a wife who loves me and puts up with my dreaming. I’m thankful for my 14 year old, video-game obsessed, wise-cracking and soft-hearted son. I’m thankful for my second boy, with his swords and bugs and books and giant imagination. I’m thankful for my daughter, and her backpacks full of stuffed animals and shoes and books and her little brown shoulders peeking out of her sundress. I have wonderful parents who bend over backwards for me, time and again. Great friends, great colleagues. Heck, I even have a terrific dog. The cat – well, she’s a cat – but I guess I’m thankful for her, too.

I’m thankful that I get to sit and draw and dream and design and tell stories through my art and my work.

I am thankful that I knew Grandaddy, or “Shug,” as he was known in his band.

Today, I will just be thankful.

Thanks, Shug. You’ll be missed…

Freelance Inspiration Does Not Necessarily Mean Freelance Motivation…

tony_robbinsI’ve got a problem.

I am constantly inspired.

I’m inspired from a great number of sources. Truth be told, my sources for inspiration are so diverse, and my pool of inspirations is so large, I could blog about nothing BUT inspiration and never run out of topics.

Nature, my kids, movies, paintings, books, magazines, conversations, dreams, depression, punk music, phone calls, pop culture, yadda yadda yadda…

While that inspiration is great (and crucial,) that inspiration can be fruitless, because I have a problem with motivation. Well – that, and there’s just not enough hours in the day to fully flesh out my ideas and inspiration.

Motivation is crucial in any field, but especially in the Freelance World (capitalized for effect.)

Without motivation, you get nothing done. All the best designs in the world, all the best thoughts and ideas are worthless without the desire to get them “on paper.” Without motivation, you can starve, go homeless, upset clients, make a bad name for yourself, etc…

So what do you do to get motivated?

Good question – and one that’s largely impossible to answer. Motivation, like inspiration, is so individual that it is hard to paint solutions with a large brush.

What do I do to get motivated? Well – a number of things. And maybe this will help you get motivated:

  • I look for fun in every project: If the project is boring (or perceived as boring,) I have a hard time getting motivated for it. If I can find something fun in the project, I have more of a tendency to hop on it and knock it out – because it’s fun. So – build in some fun to every project. It might be hard, but really – design and creativity is fun, no matter how dry the project is.
  • I look for the financial gain in every project: I hate to admit it, and this is certainly a very un-artsy sentiment, but money is a great motivator. Money allows me to spend time with my family, drink expensive coffee and keep myself in guitar picks and India ink. Money can be a big motivator, as can lack of money. You’re doing this as a business – and businesses need to make money, so never be ashamed of using money as a motivator.
  • I look to every project as a way to build a relationship: I’ve met a lot of great people in my freelance career. I’ve heard great stories and seen some really interesting things while working. I enjoy hearing stories and seeing how my art and design affect people and their lives. Design is powerful, and seeing it touch people can be a great motivator for me.
  • I look to the process as a motivator: There is a ritual to design. There’s something about the feel of the paper, the sound of the keyboard, the accumulation of Post-it notes and doodles and stuff on my desk that excites me. Sometimes, just getting the process going can be a huge motivator. And the comfort and excitement during that process is enticing enough sometimes to motivate me to get rolling.
  • I look to the end product as a motivator: I’ve made some really cool stuff before. I like sitting back after a project is done (sometimes long after it’s done) and seeing the finished piece and saying “Cool!” It’s rewarding. That reward can be a big motivator.

While motivation is not nearly as sexy as inspiration, it’s probably a little more important.

I’ve told my son (14!) that intelligence and talent are meaningless without followthrough. I’m guilty of the same problems of my teenager. I’m not a worker bee-kinda guy. I like thinking and noodling and idea-ing things up, but the actual work is not my favorite part.

Getting motivated is so important, and so often ignored in favor of inspiration. They’re intertwined, to be sure, but they’re also separate entities that need to be nurtured apart from each other.

Now – you’ve read this, I’ve written it, and now I’m inspired to be motivated. Hopefully, that inspiration will be transformed into motivation to be motivated. If you can be motivated to be motivated, motivation will be an inspiration to be inspired and you’ll wind up inspired and motivated and probably a little tired, because an inspired, motivated freelancer spends way too little time sleeping and too much time being motivated by inspiration, and inspired by that motivation.

(yes, I need to lay off that expensive coffee…)

Media Fast – 14 Days without Media? Have I Lost My Mind?

kytvI’m a father of 3, a husband of 1, master to one German Shepherd and servant to one cat. I run a business, tend a garden and I generally cook dinner 7 nights a week. I like to hike, I like to draw and I like to spend time drinking coffee on my deck, watching the world go by. I like to noodle on my guitars. I like to read magazines and books about sociology and World War 2. I lose track of all that from time to time.

We’ve got several computers (4, at last count) and many televisions (3, I think) a whole gang of cell phones, video games and electronic doo-dads. DVDs and little televisions for the minivan. iPods, headsets, Skype, Facebook, IM, blogs, radios, CD players, on and on and on…

Sometimes, I’ll find that the house is very quiet. I’m pecking away at a project, my wife is blogging, my son is texting, my other son is watching t.v., my daughter is listening to music and dancing around, waiting for her turn at the t.v. We’re all plugged in. We’re all in the same general vicinity, but we’re miles apart.

So, my wife and I decided that we’d try a little experiment. We’d unplug the family for 14 days. No TV. No computer. No videos or video games. Off the grid.

And you know what – it SUCKED. But it sucked for just a day.

I still had to work, so I had email and web stuff to do – but I didn’t blog, I didn’t Facebook, and I didn’t get to watch my beloved hockey or baseball or reruns of Seinfeld. I read. A LOT. I drew. A LOT. I hung out with the kids – a LOT. And suddenly, it became really, really cool. I found that I missed media, but it wasn’t a sharp pain – it was just a dull throb that got better every day.

The kids started reading and drawing more than usual. My oldest son (13) would actually hang out and we would laugh and carry on. We played board games and worked outside more. It was cool! I missed some good hockey games, I guess, and I didn’t keep up with the blogosphere, but I gained an awful lot:

  • More time to think
  • More time to draw
  • More time to dream and scheme
  • More time with the kids
  • An acute understanding of just how much time we wasted on electronic gadgetry
  • A renewed knowledge of how much I hate television commercials
  • More and better sleep
  • A reconnection with things that don’t have mice, plugs and full-color screens
  • A renewed knowledge of precisely why I work the way I work – my family. My freedom. My art.

We’re through with our 14 days, and we’ve corporately decided that we’re still going to do some things differently. 3 days a week, we’re going to do a 24 hour media fast. And we’re all actually EXCITED about doing that.

We started this solely as a family thing – but it’s turned into something that I think will have lasting effects.

It’s also something you might want to try. As I wrote before, there’s a lot of noise. And it can be totally silent – but there’s just so much going on…

Try unplugging the electronics and reconnecting with your thoughts. If you have a family, hang out with them a bit. If you’re a loner, unplug and get back to your roots. You might not be as “productive” in the traditional sense – but you’ll kick-start your brain.

For most of us, that’s a good thing. For me, kick-starting my brain is akin to starting an old Harley with no gasoline and a thousand pounds of rust. But – it feels good to get it going…

Utility Dependence and Your Business

crapWell, Charter Communications comes through again…

Just when I am humming along, having a nice life and getting a lot done, Charter decides that it’s in my best interest to hose my internet connection and make things – um – interesting.

May 12, they told me. Just 8 days away! Sweet! I can take some time off, tend the garden a little, catch up on my reading and sleeping, hang out with the kids and wife – you know, all the little things I don’t get to do as much as I’d like.

Nevermind that I had deadlines, people depending on me and blog posts to write. Nevermind that I need to make money. I should just RELAX.

It came back on, no thanks to Charter. At least it came back on. While I was sitting in a café, feverishly typing away on an Ipod touch, it occurred to me – I need a better backup plan.

I’m not a laptop guy. I’m a desktop guy. I like to get in and swap out drives and blow out dust and add RAM and play around with the guts of my machine. I also like lots of big monitors and since I don’t leave the office all that much, I buy desktops. SO – not having a laptop, I have to figure out what to do when things go South, office-wise.

Thankfully, I have other colleagues that I can lean on when my connection goes kaput, when the electricity is out or when ice storms hose everything and squirrels chew through the cable – and this kind of thing happens at least a few times a year.

So – I ask you – what’s your backup plan? Where do you go when you’re out?

The moral of this story – make a plan. BEFORE something bad happens. And make a couple of plans…

  • Do you have some way to get work done when the bad strikes?
  • Do you have a way to communicate when it goes down (Skype – not an answer!)
  • Do you have a place to work when your place is out of the question?
  • Do you have a back up to the backup?
  • Do you backup your info?
  • Do you have an ANALOG contact list?
  • Do you have the ability to live on Pork n’ Beans?
  • Do you have a back up machine to work on in case your main unit goes down?

Backing up your data is smart and important – but backing up the ability to work is crucial. If you go down, how far down do you go?

When Mamma Ain’t Happy, Ain’t No-One Happy…

23111476I’ve gone on and on about why I’m a freelancer. The freedom, the creativity, the hunt, the kill, the good coffee, the ability to avoid razors for weeks on end, the shoes-optional office, etc. But – at the bottom of it all, I’m a freelancer because it’s the best way to serve my family, see them often and have the freedom to hang out around the house and pester everyone. The flexibility helps the family run smoothly.

So – I have come to rely on the way my family runs. We’ve got a bit of a double-whammy in that we also homeschool. 3 kids. We homeschool 3 kids. THREE. We have three kids that we are responsible for teaching. Every day. 3. THREE. III. (Sorry – I just had to say it a bunch of times, just to be able to wrap my brain around it. That, and for comedic effect.) And admittedly, my wife takes responsibility for 99.9% of all of it. And she keeps the house clean and the kids, well – somewhat clean. She’s awesome. And – she does it for FREE.

Sunday night, she started feeling horribly ill. Fever, aches, chills – flu. (and NO – NOT SWINE FLU.) She passed out early, but it was after the kids were situated for the night, so my load was minimal. I got to watch a hockey game in complete silence. Sweet.

Monday comes and she’s worse. She starts the day off normally, but midway through the morning, she essentially collapses. In bed – out. The kids were a mess, the house was a mess, I was a mess, and I had to WORK. “You can’t be sick – I’m Working.”

But thanks to the wonders of freelance, I was able to knock off a bit early, clean some stuff up, shuttle the kids around and even hit the grocery store. We went out for pizza, blew some bubbles and made it to bed on time. A good night – for everyone! My wife got to sleep and relax, and I got to hang out with the kids. A little work late at night when everyone was passed out, and I toddled off to bed.

Today, she’s feeling a bit better, so I get to do a little blogging and a little work. I’m still helping out, but it’s incredible how much my wife at 50% gets done compared to me at 100%.

And it made me think 2 things:

  1. How absolutely incredible and beautiful and cool freelancing is. I get to do what I love, on my terms (for the most part,) when I want to and where I want to. And – when I need a half a day off, I get it. I think a lot of us take for granted the gift we’ve been given by being able to freelance. It’s pretty stressful, and you certainly can’t loaf around like some folks think – but it’s pretty awesome. Can’t think of a better way to make a living. If you’re making a good living, it’s downright wonderful. And if you’re just starting out and struggling – look at what you’re struggling for. It’s worth starving, struggling and working for…
  2. My wife kicks ass, and if she gets sick too much, I’m BONED!

Get better, B – we need you!

Freelance Freakout…

1I’m a reasonably calm person. I would say that I’m laid back and mellow. Sometimes, probably a little too laid back.

But – on occasion, I FREAK OUT.

It’s not a terribly common occurrence, thankfully. But, when I do, it’s for a reason.

Recently, I freaked out on a client who is using me as a subcontractor. I fussed and complained and whined. I felt that I was being treated unfairly (mostly by the end client, but that’s another story,) and I let the contractor know about it in no uncertain words.

When I calmed down and the vein in my forehead went back to it’s normal shape and color, it occurred to me: Freaking out is not a bad thing. It’s not a good thing, either. But freaking out BIG can be avoided by freaking out LITTLE to start with.

I had felt that I was being taken advantage of for a while – and instead of just speaking up to begin with, I waited too long and blew up. So – the advice in this column: small, preemptive freakouts.

At the first sign of trouble – say something. You don’t have to freak out, and it can be civil. I’ve found that most clients understand, and that they’re willing to work with you, especially if you’ve displayed a good value for their investment. Pick up the phone, shoot an email, fire off an I.M. – but say something. Let them know that there’s a problem. If it’s billing, work hours, expectations, poor communications, etc., SAY SO. Don’t let it fester into a giant meltdown, kicking-and-screaming, knockdown-drag-out fist fight. Cut it off at the pass.

This will do a few things:

1st, it will let the client know that you’re paying attention. Not just to their project, but to your business and their business. It’ll buy you some credibility and show that you care.

2nd, it will keep the client’s understanding of you in line. They’ll see that you’re not going to be taken advantage of, and they’ll either respect that (90% of them, anyway) or it will at the very least weed out the clients that are just there to take advantage of you (and you don’t want that kind of client anyway.)

3rd, it will show that you’re not a one-client firm. Once they see that they’re not the only client you have, it will buy you some time and space. More space = better work, less stress.

4th, it will keep client expectations in line. They’ll better understand what to expect, when to expect it, and how much to pay for it. They’ll feel better – and you’ll certainly do better.

If client expectations are managed properly, you’ll be able to build a better long-term working relationship, maintain your sanity, and do better work. Plus, it’ll keep you from needing to freak out.

Although freaking out can be kind of fun…

Freelance 101: Going Green

littleloo1Being stuck behind my monitors, I can often forget that there is a whole big, green, nice world out there. Leaves and grass and bugs and all that kind of stuff. I live in a beautiful part of the USA, and spring has sprung.

And that started me thinking about going green.

No – I don’t mean recycling my email printouts and cycling down the monitors to a lower brightness (although I do a little bit of that anyway.) I mean going green OUTSIDE. I know – scary thought for some of us…

So: Get outside. Get some fresh air. Open the windows and let the sun shine in.

Going green is good for the soul, and it’s a good way to kind of press the reset button in your brain. If you sit too long in one place, you have a tendency to get into this kind of circular thinking – doing the same thing over and over. You have a tendency to kind of melt into your chair and get loopy. Work can suffer – and your demeanor along with it.

If you get out, you can make friends with the animals and bugs, talk to the trees, see designs in the ants attacking a popsicle stick. Even if you don’t get a tremendous amount of inspiration in walking in nature, you will benefit by getting a little sun on your cheeks and some non-CPU-fan-pushed air in your lungs.

Do this: Take three five minute trips outside today. Breathe in deep, squint at the sun, listen to the quiet of nature (actually, the din of nature) and press reset in your mind. Your work will be better for it…

(All this said by a guy sitting in a darkened office, pecking away at a blog. That’s it. I’m going to go look at our strawberry plants…)

Do Androids Dream of Electric Sheep?*

zzzAnd do graphic designers dream of pixels and paper and pens when they finally hit the sheets?

If you answered yes (I did,) it might be time to back away from the unblinking electronic eye and pay a little bit of attention to your sleep.

Sleep is important – and we all know that, but the quality of that sleep is important, too. If you’re tossing and turning, waking up repeatedly or waking up tired, there’s a good chance that healthy sleep is eluding you. Lots of stuff can do that – caffeine, too much work, stress, the inability to wind down, kids, etc.

One of the things I’ve found for myself is that I have a tendency to hit the sack too soon after turning the Mac off. The kids are in bed, the wife has turned in, and I decide to get a little bit of work done. I hit shut down and immediately crawl in bed, close my eyes and drift off…

Studies show that doing that is really a bad idea. You need to give yourself AT LEAST 30 minutes of non-pixel, non-electronic time before you go to bed. Read a book, doodle in a sketchbook, take a shower, meditate, pray – whatever you can do to get unplugged.

Another one (and this is rough for a total caffeine fiend like me) is to not have caffeinated beverages at least 4 hours before bedtime. It makes you jittery, disrupts your sleep patterns and results in the need for even more caffeine in the morning.

Better sleep will make you more productive, more creative and possibly even a little less crabby. Sleep well, live well, work well…

*All About Freelance is in no way related to Ridley Scott or Bladerunner – although it is a killer movie.

Freelance Design Tips – Don’t Be Too Available…

Your clients expect you to be available – and you should be. You should answer the phone. You should answer emails. You should pick up on the occasional instant messenger buzz.

But how available should you really be? What does availability do to your productivity? What does that availability do to your life in general? Your creativity? Your professionalism?

In my business, I’ve found that availability is a double-edged sword. You want to be available to your clients, but you don’t want to be there all the time, as it can kill your real working time, kill your work and make you look needy or unpopular.

But at the same time, if you’re aloof or distant or unavailable all together, you’ll upset the very people who keep your freelance business going. It’s a fine line to walk, but it’s one that you have to address. You want your clients to feel loved. You want your clients to feel that you’re watching out for their best interests. But you also want your clients to understand that they are not the only clients you have – and you want them to understand that you have a life outside of their project.

I’ve also found that if you give them an inch, a lot of clients will take a mile. If you make yourself available after hours or on the weekend once, they’re going to expect you to do that all the time.

So much about the freelance and self-employment business is about training your clients, managing their expectations and also managing your image. All of these can take a long, long time to do – and if you approach it incorrectly, it’s enormously difficult to change any of these down the road.

If you make yourself seem too eager for the client’s business, they’ll see you as unprofessional or unpopular. The tattoo of “Please! Give me business! I’ll do anything!” is a tough one to wash off. Being over-eager or overly available can give the image of desperation, and no client wants to work with a desperate designer.

So – how do you handle your client’s expectations of your availability? Don’t rush to answer the phone. Don’t check your email and respond to it every 10 seconds (I’m guilty!) and don’t tell them that they can call you after hours, on your cell phone or on the weekend.

Give it time. Mull things over before you respond. Only respond to the things that need to be responded to.

What does this do? It lets the client know that you have a life away from your desk and chair and keyboard. It’ll buy you some space. It’ll buy you time. It’ll buy you the ability to communicate and work more on your terms – which is why you started down the twisting path of the freelancer.

Right?

Well – I gotta go. Phone is ringing, IM is buzzing, and I just got 45 emails that I need to ignore for a while.

The Perfect Gift for Your Favorite Freelance Design Webmaster…

(hint, hint)

I colleague of mine (check her out here) clued me in to this the other day – custom engraved moleskin sketchbooks at engraveyourbook.com.

I’ve mentioned before that I use sketchbooks and paper and pencil and pens extensively, and I think it’s a good idea for everyone out there. Wether it’s just for notes or for actual sketching and illustrating, it’s a great idea to always keep all your great ideas, bad ideas, magazine clippings, random thoughts and general doodling in a place that you can go back and use it as reference, idea starters or just for chuckles.

You are an artist, after all.

Now, you can keep all your ugly thoughts in one beautiful, custom place.

Noise Canceling…

Being quiet can be a huge lift for freelancers...There is so much noise these days.

It’s everywhere. Visual and audio noise is pervasive, invasive and omnipresent. It’s hard to get a moment of real quiet. Ears and eyes are constantly bombarded.

Having a quiet space to work is important for a few reasons.

  • It makes it easier to concentrate: That ALWAYS makes it easier to work.
  • It can help you stay organized: When there’s not so much stuff stacked up and so much swirling around, it’s hard to keep things in order
  • It will slow you down: Your brain will relax a little when there’s less of a garble. That will help everything.
  • It will keep you level-headed: A calm worker is a good worker. A calm customer service agent is a good customer service agent.

Peace and quiet is hard to find, but there are ways to do it. 

  • Clean up your desk: Simple, but not done nearly enough. And REALLY clean it up. Sort and throw away things you don’t need. Put things in a drawer or cabinet that you don’t use daily.
  • Get rid of the knick-knacks and the tchotchkes: I’m a collector (toys – go figure) and I like to have a bunch of stuff out to play with and distract myself with, but I’ve forced myself to get rid of a good amount of stuff just to simplify and quiet my office. And really – do you need 75 pictures of your kids (or dog or car)?
  • Turn off the radio/TV/iPod/stereo: Simple, but hard to do. Make it really quiet for a while
  • Turn off extraneous computer gear: Hard drives and other little things make noise. Not much, really, but if you have enough going, it can add up.
  • Take down posters or art that you don’t need: You don’t have to have a drab office, but you do need simplicity and calm – and too much is just too much.
  • Buy some noise-canceling headphones: Man – this might be the best $50 I’ve ever spent. These beauties cancel out the minor noises that go on. They don’t muffle the phone or make it totally silent, but they drown out the little whirrs and whistles and whines and wooshes that seem to be everywhere. Very nice! You can listen to music or just turn them on for a little silence. I’ve got the big Maxell deals that go over my ears, but there are a million models out there – do a little research and you’ll find some that could work for you.

There are so many ways to find silence – and I encourage you to try a simple exercise: find 5 minutes of silence every hour. Set up iCal (or whatever) to notify you on the hour to take a 5 minute noise break. Turn off the music, shut off what you can and just sit in silence.

First, you’ll probably find it very hard to do, and you’ll really notice how much noise there really is.

Second, you’ll find that it helps EVERYTHING you do. Taking a break is good, and you need to do that, too – but try a noise break.

Those of you with children might find it a little harder. I know I do.

All right – the noise of my clicking keyboard is making me realize I need a noise break. Oh, and I need to clean my desk. Oh, and that poster of guitar chords needs to come down. Oh, and my miniature Stanley Cup needs to be taken off my desk. Oh, and I need to cut the radio off.

Man – it’s noisy in here…

“Budget is a big concern” is not my concern…

I garner a fair amount of work from online sources, and I’ve found that there are a couple of universal red flags when it comes to bidding on projects or quoting a job. I’ll go into some of the others later, but the big one is “Budget is a concern.”

While I understand that money is an issue in a lot of situations, if a person upfront about the budget being the primary concern, I’ve discovered that 99% of the time I don’t want that job.

If a prospective client makes it plain that budget is #1, then that’s precisely what the main concern is going to be. Not the design. Not the process. Not the thought that goes into the work. Not you. The money will be the main concern and will always be the main concern. And that’s really not a great way to start a relationship.

I don’t want my work to be all about the money. I want to make money. I want to be paid what I’m worth – but I also want the design and the art and the craft to be at the heart of it. If the client is only concerned about the dough, all the esoteric stuff is out the window. And that’s no fun.

The other issue with this sort of client and project is that it often turns into a situation where you get locked into a low bid and you wind up working way, way too hard for the money you are getting. They’re concerned about the dollar. Not much else.

This might be a generalization, but I’ve found that my worst clients over the past 10 years have been the ones that come in needling for low-ball quotes and bids.

Don’t chase the low bids. Don’t bid on projects that say “money is tight” or “we’re a startup, so budget is low.” You might unearth a diamond of a client – but more often than not, you’re stuck holding a lump of coal.

Freelance Design, 101: Touch Every Project, Every Day

As I think I’ve mentioned, I’m an old-school guy in a lot of ways. I like to draw, I like paper, I keep notes on pads and sketches in sketchbooks.

I also keep a clipboard with a quad-ruled pad on it, with all my projects and sub-projects listed in no particular order. I have a couple of different colored pens that I use to categorize projects into groups – large clients are in orange, one-offs or smaller projects in red, long-term or on-hold in green. Don’t ask me what any of that means – I just dig the colors.

But, what this list allows me to do is to touch on every project, every day.

So – the advice: Touch every client and project you have every day. There are a few reasons:

  • It keeps the project fresh in your brain: That’s good, right?
  • It keeps your clients apprised of what’s going on: They feel more important and in the loop.
  • It keeps you honest: If you have 500 projects going, it will at the very least keep the lines of communication open and make you admit to your clients that you’re short on time. Even the most hardened and awful client you have will appreciate the honesty. There’s nothing worse than not communicating.
  • It keeps you organized: You have a list. You can check that list off. That helps you (at least mentally) keep things in order
  • It makes you look like a dynamo: Clients will feel like you’re constantly in motion. Even if you’re just sitting on your duff, spinning around in your desk chair and mumbling to yourself every day. And yes, I’m talking about myself.
And there are a few ways to touch that client and project list:
  • Send out an email with updates: Sketches, roughs, ideas are best. If nothing else, a short note on progress (or lack of).
  • Ask a question of the client: That way, the ball is back in their court – which can either buy you time or help get the wheels in your brain rolling again. Don’t be stupid about it, and don’t do it as a way to avoid work.
  • Open that project and look back through emails or communications from the past: It might spur new movement or ideas. It might remind you of something.
  • Phone calls: Emails can be impersonal. If your client is one that likes calls, give them a jingle. Just say “hi” or “I’m working on your project” or “I’ve got to push this deliverable out a couple of days.”
  • Reorganize the project: If you’ve got it in a folder on your desktop, open it up and shuffle it around. Again, it might spur something. At least you’re looking at it.
Now – while this doesn’t really keep you productive in the traditional sense, it makes a world of difference in client relations and in keeping you moving forward. At the very least, it’s a productive way to procrastinate.
And we all need new ways to procrastinate.